Please introduce yourself, the year you graduated, and what was your major when you graduated?
My name is Maximo Patiño; I graduated in 1998 with a dual degree in Advertising Creative from the Newhouse School and Spanish Literature and Culture from the School of Arts and Sciences.
What was your Syracuse University experience like when you attended?
Syracuse University literally shaped every aspect of my life. Some of my most endearing friendships were rooted in those early years at Brewster Boland. My commitment to change in the representation of our people in higher education came forth during my time at Newhouse when our numbers were few. I continue to strive to make a change even today working for the university and playing a small part in the shaping of these future leaders graduating “Orange”.
What did you do post-SU?
I was involved with the music industry as tour coordinator for the late Tito Puente, Celia Cruz, and Marc Anthony during my time at RMM Records, working with fellow alum Debbie Mercado. I left the music industry to delve in the arena of crisis management and government relations. During my time at Dan Klores Communications, I was the resident Latin Media specialist for the crisis management public relation firm. It was here that I was approached about the job as admissions specialist for my alma mater. The rest is history. Today I sit as director of recruitment and diversity for the Newhouse School.
What’s the best advice you would give to current students?
Make mistakes and learn from them. We are living in a time when you can become the “disruptors” of the status quo. Be bold and you can become the next catalyst of change.
What do you think about LANSU Scholarship?
As the cost of higher education continues to rise, we need more support for the next generation of leaders to attend Syracuse University. The change that a scholarship, such as the LANSU scholarship, can have in the life of a student is immeasurable.