Tag Archives: la lucha

La LUCHA Presents India

Just when you thought Rick Ross and Ludacris were the biggest things to hit Syracuse University this February, La L.U.C.H.A blows it up again by bringing to SU the one, the only, PRINCESA DE SALSA (Princess of Salsa), INDIA.

Ordained by the immortal Celia Cruz herself, INDIA has topped charts in salsa, latin pop, reggaeton, house & freestyle music worldwide. The Bronx, NY native has succeeded in a male-dominated industry and created a style that is admired around the world. She takes a feminist stance that speaks to many women, particularly within Latino culture. With a career that started in 1986 and spanning THREE DECADES and with no sign of stopping, now INDIA is coming to rock SU!! Come out on February 17th and enjoy a night of music and dance unlike any other.

WHO: L.U.C.H.A in collaboration with MSU & CSA
WHEN: February 17th 2012 Doors Open @ 730pm
WHERE: Goldstein Auditorium
TICKET PRICES: Students $7 Balcony, $10 Floor
Faculty/Staff & Non-Students: $9 Balcony, $12 Floor
For More Ticket Information call the Schine Box Office at 315 443-4517

La LUCHA Presents Cafe Con Leche 2011

Cafe Con Leche 2011

From President of La LUCHA Veronica Abreu:

This is Veronica Abreu, President of La L.U.C.H.A @ SU for the 2011-2012 year.  I wanted to send you our flyer for this year’s Cafe con Leche, which is being held on October 7, 2011 at 7pm in the Schine Underground.  This year we are featuring GIRLZTALK (a female bachata band).  I would love if any alum would join us for this event!!! If you have any further questions, please feel free to contact me! Thank you and stay blessed!

For more information, check the flyer. If you can make it out, that would be amazing!

Joe Cruz ’74 #VamosNaranja

Joe Cruz ’74

1. Please introduce yourself, the year you graduated, and what was your major when you graduated?

I grew up in the South Bronx in a single parent home. My Mother always stressed education to me and my sisters. We are all College graduates. I was lucky enough to get into Syracuse University and graduate with a B.A. in Sociology in 1974. My goal was to work in a community agency. I wanted to give back to my community. I worked at the Pasadena Community Agency after getting my M.A. from West Texas State and the Los Angeles Unified school District as a personnel assistant. I moved back to New York in 1980 and an opportunity came my way to work at IBM. After 30 years doing marketing, finance and systems, I’ve retired. Education opened up a lot of doors.

2. What was your Syracuse University experience like when you attended?

We were a small Latino group back in the early 70’s. We were very active politically and approached the University for funding to sponsor various events representing the hispanics on campus. With the funding, we started the Puerto Rican Organization (PRO) and lived in the Puerto Rican Coop at 720 Comstock. We had a lot of cultural events and were very active in the Syracuse Hispanic community. It was important to reflect our culture and music. We sponsored Eddie Palmeri, Mongo Santa Maria and put on a Hispanic play called “Muerte in the Ring”. It was about a fighter called Benny “Kid” Paret. Paret won the world welterweight title twice in the early 1960s and died in 1962 following an unsuccessful attempt to defend the crown in what is considered to be the first ring death witnessed by a national television audience. Before graduating and leaving Syracuse, we decided to be more inclusive of other Hispanics and changed the group name from PRO to OLAS (Organization of Latin American Students). This is now called LA LUCHA.

3. What did you do post-SU?

POST S.U. involved a Masters degree and working in Los Angeles. In returning to the New York area, I mailed out my resume to the top 100 companies from Forbes Magazine and heard from Hilton and IBM. Computers were starting to take off and i wanted to be a part of that technology so I took the offer at IBM. I managed a long career at IBM doing various jobs, and the rest is history after 30 years.

4. What’s the best advice you would give to current students?

Stay confident and understand that with an education there is nothing you can’t do or accomplish. Can a person with a Liberal Arts degree succeed at a computer company? You are at the pinnacle of technology. The advances in science and medicine are infinite. Why not be a part of it? Use your education to open doors and accept the challenges you will face with the confidence that you are educated men and women. Failure is not an option. The reins of leadership and activism are now yours. Make a difference in your communities and your businesses. You are the future and our hope for a better world.